In a world where outdoor play has become increasingly forgotten, The Wild Life helps kids reconnect with nature again.
We were tasked with creating a gigantic suite of fun, woodsy packaging designs, products, and illustrations to help grow The Wild Life's brand and keep kids exploring.
At its core, The Wild Life is a subscription kit service for kids 6–12 (and their grown ups) that teaches them useful and practical skills about the world around them.
Each of the 12+ themed kits is constructed around a particular theme—like survival, exploration, or cooking—and is brimming with incredible activities, gear, and fun tools that help kids develop useful skills, while having plenty of fun along the way.
Every kit contains a Field Guide jam-packed with funny and educational content, created with the help of professional educators. They also happen to be the brand’s most popular product.
Among the pages of each Field Guide sit informative and silly illustrations, realistic objects, and plenty of colourful photos to depict the varying concepts in each themed booklet.
Together, we developed ongoing systems to organize content and make complex ideas easy to understand, and most of all, fun, for the entire suite of kits.
Each kit contains a variety of tools that compliment the activities in each kits’ Field Guide—many of which are for sale independently in stores.
Each tool teaches kids to navigate, explore, and understand the world around them, so it was key the design of each item was as functional as it was fun.
For every tool or game available in stores, an attractive packaging option was designed to match.
Utilizing full-bleed brand colours, alluring typography, and easily digestible illustrations, we made a series of themed packages to help their products stand out in stores.
Skill-building in the wild is a large umbrella, giving the team many opportunities for game development. “Know the Ropes” is one such game that teaches players how to tie different kinds of knots quickly.
We handled the packaging and design, illustrating a series of easy-to-follow technical illustrations to teach players along the way.
We had such fun working on “Know the Ropes”, we were delighted to hear that more games are in the pipeline.
Each of the Wild Life’s subscription kits, games and merchandise feature a dizzying array of illustrated content that bridges the gap between nature, education and hilarity.
Invoking the childlike wonder and sense of adventure that we all felt as kids ourselves, we developed a simplistic illustration style unique to the brand that resonates with the young explorers of today.
