For one interior designer, Grey Bruce Design Studio is the culmination of decades of experience. As the only resource for fine design goods in a rural Ontario community, it was important for the studio to create an identity with impact and authority.
The stacked wordmark with chiselled letterforms conveys a strong sense of authority and style without complicating things.
The left-justified nature of the design became a cornerstone of the identity, bleeding into ads, signage, and print media to channel a sense of repetition, increasing noticeability and recognition.
A imposing black facade, surrounded by hundred year old brick, and a calm, well-lit and inviting interior. Amongst the heritage buildings of mainstreet Markdale, there’s nothing quite like it. We worked with GBDS to design the signage, placement and colouring of the exterior to compliment its print and media presence.
Taking root in a burgeoning rural community of seasoned homeowners, establishing an ad presence in a variety of high-end local home magazines was key to the brand’s success.
Together, we designed a simple and direct system of repetitive messaging that readers would remember one issue to the next.
